Disruptive mobile tyre fitting firm gets £8m investment from Halfords

by Kim O'Connell on January 22nd, 2017 in News

20th January 2017

Nick Jackson

Deputy Editor, North West

Disruptive mobile tyre fitting company, based in Cheshire, has secured up to £8m of investment from national motoring, cycling and leisure retailer Halfords, which has taken a minority stake in the business.

The investment comes with an operating agreement in which the two companies will work on a number of initiatives to enhance the breadth, depth and convenience of the services and products available to their customers.

Existing shareholders MMC Ventures and True Capital also participated in the funding round. chairman Robert Gorrie said: “This is a very exciting opportunity for both Halfords and

“It is a significant endorsement of the business we are building at Our disruptive, nimble, online and mobile fitting focused tyre business can benefit from and also provide benefit to Halfords in ways that will deliver considerable customer benefit for both businesses.”

Halfords chief executive Jill McDonald added: “We are delighted to announce this arrangement with, which fits well with our strategy to develop service-led sales.
“We know that convenience and ‘do it for me’ are increasingly important trends for our customers and this arrangement provides an excellent opportunity for us to explore the extension of our customer offer.

“The management team at have developed a sophisticated, customer-centric online platform, resulting in a best-in-class customer experience, throughout the journey from ordering through to fitting. We look forward to working closely with the team to enhance services to our respective customers.”

Rupert Lewis

Finance Director


Got a story to tell? Email Us.