Will Demand For Winter Tyres Outstrip Supply?

What a year it’s been for the weather. With a wet, grey and miserable Summer and then one of the hottest Autumn beginnings on record you could be forgiven if you’ve completely forgotten that Winter is on its way. And with many forecasters predicting cold snaps and snow in only a few weeks time it could be here a lot sooner than you think!

Looking back on the wintry conditions that have landed on UK shores in the previous few years, winter tyres are becoming ever more popular in this country, and are already a legal necessity in some European countries such as Germany.

Manufacturers across the globe have already stepped up production due to the predicted growth in sales of winter tyres this year, but with more orders coming in, and retailers replacing stock which in some cases hasn’t moved off the shelf for years there are fears that in some tyre sizes, there will be a shortage of product.

Winter tyres are able to offer a much greater level of grip to drivers in both ice and snow, and their growing popularity in the UK is not only due to the adverse winter weather seen in recent years, but also due to increased awareness of Winter tyre products as exposure to the consumer increases through both company advertising and safety campaigns designed to highlight their benefits.

So if you’re looking to get your hands on some winter tyres, whether it be onto your shelves or onto your vehicle you better get in there early!